If your client says: "I want to go to the Palm"

This is one of the most popular picks on the Palm for travellers who know how to budget but want to stay on the West Beach. It’s not a classic hotel but an aparthotel and that’s its main appeal.

It’s a relatively new property (opened in 2021). If your client says, “I want to stay on the Palm, I want a fresh renovation, but five-star places like Fairmont or Five are too pricey,” — confidently offer this option. The design leans towards stylish loft minimalism.

Crucially, the property sits on Palm West Beach, the liveliest promenade, packed with cool beach clubs and restaurants.

Who it suits:
• Families with children (you can cook and do laundry — comfortable, home-like stay);
• Guests who want to be at the heart of the action;
• Travellers who prefer the “apartment + hotel service” format;
• Remote workers (good Wi-Fi and dedicated workspaces).

Nearby:
• Nakheel Mall — a 10-12 minute walk or one stop on the monorail;
• Waitrose supermarket - handy for groceries, snacks and kid-friendly provisions.